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Why a good website is important for your business

With the world wide web turning 30 years old this year, why is it important to make sure your business has a website that stands out from the rest?

It's often the first impression that your customers get of your business

The first thing that customers often do is to Google the name of a business to see what they offer and what others are saying about them. For businesses with little face-to-face interaction, your website might be the closest thing a customer gets to a visual representation of what you do.

If your business has a website that has out of date content or incorrect information, it can damage your company image and make your company appear amateurish or neglected.

For example, how likely is it that you book a room in this hotel from viewing their website?

Your website and general online presence can either draw people in or turn them away. If customers cannot get your website to work, or there isn’t sufficient information about your business on there, then there is little reason to stop them finding a different company to go to instead.

A good quality website will make it easy for customers to find your contact details – phone numbers, email addresses, and any social media accounts that you have.

Access on mobile devices

I’m sure you’ve seen plenty of statistics on web use on mobile devices going through the roof. In fact, by 2020, it’s estimated that there will be 2.87bn smartphone users.

© Statista 2019

Making your website compatible with mobile phones is obviously an essential part of making your website accessible.

Search Engine Optimisation (SEO)

As a business owner, you have probably received hundreds of emails from companies who perform SEO services. SEO is optimising your website to make it come higher up in search rankings when your potential customers search for key words related to your business. The higher the ranking, the more visible you are.

Poor quality websites such as ones with invalid links, websites which load slowly, sites with bad keyword placement or websites which lack an SSL certificate are all penalised by lower rankings on search engines.

Access a wide audience

The rate of adults using the internet on their smartphones in the UK has more than doubled since 2011. Older adults are using the internet too, with estimated figures of two thirds of adults over 65 years old using the internet. Therefore, no matter what your target market, it’s always worth having a good website that your customers feel is worth telling their friends about.

Fancy yourself a smart new website?

We can help. With years of experience in graphic design and web development, we can make your new website from scratch to your requirements.

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